– a recruitment platform for apprentices

Simon Brohus dreamed of becoming car salesman. But when he was looking for an apprenticeship, he couldn’t find a system where he could communicate with companies. He therefore decided to develop a recruitment platform, Jobla, and switched his car salesman dreams for a Marketing Management degree at Business Academy Aarhus.

Sparring and a network is a great help

For the last year and a half, Simon has worked on developing Jobla – while he was studying. Therefore, there was no doubt that he would do his internship in his own company. 

Simon is particularly appreciative of the professional sparring that he gets from GROW’s other members and the Academy’s lecturers and supervisors.

‘I know my stuff, and the others know their stuff. And no matter how smart you create your company, you will quickly discover that sparring is a big help.’

Jobla requires most of Simon’s time, and this sometimes affects his studies.

‘You have to prioritise all the time. Although I prefer to work with Jobla, I can actually use everything I learn in the classroom in my company.’

Jobla is more than a CV

Jobla is a recruitment platform, where prospective students and companies can meet each other.

‘The more companies know about their students, the better the match. And the less time companies need to spend on recruitment, the more money they save,’ explains Simon.

For Simon, it was a challenge to sell himself in writing when he was looking for an apprenticeship. In the trade industry, written competencies are not prioritised so on Jobla you can look for apprenticeships differently, and not just use a traditional CV – so for example you can use projects, images and videos.

Technical programmes must be attractive

For Simon, is not just a matter of making it easier for students of technical programmes to find internships. He also wants make it attractive to be a student on a vocational training programme.

‘It saddens me that there is a trend to not study a vocational education because they do not have the same prestige as a university education. But those who do choose a vocational education are good and more importantly, they are important for Denmark.”